Baileys has reintroduced Baileys Red Velvet just in time for National Dessert Day (October 14). Created in collaboration with Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne, the limited-edition indulgence from the iconic Irish brand launched for the first time last year.
Baileys Red Velvet features aromas of freshly baked red velvet cupcakes, sweet cream and buttery icing. Beginning with flavors of fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder, and finishing with the rich chocolate and creamy icing flavors, the dessert drink is a delectably indulgent liqueur.
“Baileys is consistently creating new ways to help our consumers treat themselves and we couldn’t be more excited to bring back Baileys Red Velvet, one of our most beloved flavors, in partnership with Georgetown Cupcake” said Stacey Cunningham, Brand Director of Baileys & Liqueurs, Diageo North America. “Especially in times like these, we hope to bring moments of cheer to people, allowing them to take a break and indulge a little with Baileys.”
To celebrate the return of the liqueur, Georgetown Cupcake will also be offering the Baileys Red Velvet Dozen, non-alcoholic Baileys-infused red velvet cupcakes, available online for nationwide delivery now through December. The cupcakes feature custom seasonal greetings on special edible fondant toppers, which will change monthly. Additionally, Baileys will be releasing a series of virtual at-home baking content leading up to the Holidays to remind consumers that although things might look a bit different this year, baking with loved ones still brings that sense of tradition and togetherness that is needed now more than ever.
“We are absolutely thrilled to be working with our friends at Baileys once again to help bring back Baileys Red Velvet,” shared Katherine and Sophie. “Our Georgetown Cupcake signature red velvet flavor is so special to us because it was the original offering when we first opened our doors and twelve years later it’s still our most popular one, chosen by our customers nearly ten to one. We couldn’t be happier to partner with Baileys on this amazing flavor that we know consumers adore so much!”
If you’re thinking the limited edition liqueur is just another seasonal stunt created to push sales, just remember that it took home the industry’s highest honor of Double Gold at the San Francisco Spirits Competition last year.
Baileys Red Velvet is available nationwide for a limited time wherever spirits-based beverages are sold for the price of $24.99 per a 750ml bottle.