Cameron Diaz & Katherine Power Accelerate Avaline Red Wine Launch
Cameron Diaz has another box office hit on her hands, but this time we’re talking about the launch of her Avaline wine. The wine brand co-founded by the There’s Something About Mary star and Katherine Power (Who What Wear, Versed Skincare) has been such a hit with fans that the duo is accelerating the release of its Red wine. The brand already has a rose and a white on the shelves.
Originally scheduled to be released this fall, Avaline Red will now be available to consumers in less than a month. It will join their portfolio of clean, vegan wines made with organic grapes and without unnecessary additives.
Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold. Avaline White was a top 10 best-selling white blend in the ultra-premium category through the four week period ending August 8th (Nielsen, USxAOC). Of the retail stores carrying Avaline, a majority of the stores have reordered the wines, confirming that customers are buying Avaline, again and again. Avaline White and Rosé have also received recognition from top reviewers such as Anthony Dias Blue of The Tasting Panel who rated the wines 91 and 90 respectively.
“Avaline is performing very well with the Wine.com audience, specifically attracting the quintessential millennial consumer. To have nearly 4,000 of our customers purchase this item in an eight-week period is a rarity,” says Michael Osborn, Founder & Executive Vice President of Wine.com.
A strong and passionate community has formed around Avaline including more than 58,000 Instagram followers who are showing love and loyalty for the brand. With the viral TikTok #avalinewinechallenge, an additional 10 million consumers were engaged across various platforms. Inspired by this community’s support and enthusiasm, Power and Diaz accelerated the Red launch to offer more delicious options.
Avaline Red will be available from select retailers in early October with additional distribution to come.