Belgian DJ and record producer Felix De Laet, better known by his stage name Lost Frequencies, has launched Ocus Organic Gin. The new offering joins the competitive celebrity spirits market, which recently saw Cameron Diaz unveil a wine and Ryan Reynolds sell his Gin to Diageo, though the actor remains part of the brand.
Ocus Organic Gin by Lost Frequencies was created and bottled in Belgium, and is natural based with no additives and 0% sugar. Limburg’s Brewery & Distillery Wilderen made the Gin, which features “Several well-balanced herbs” that “are paired together” to make a “complex gin.”
According to the brand, the Gin possesses “a remarkable smoothness and a fantastic herbal & floral freshness.” Bottled at 40% ABV, it is 100% organic and arrives just in time for the holidays.
“I wanted to develop a gin that’s a pleasure for your taste buds, but also one where, when you taste it, you go on a taste journey,” said Felix. “We were and are involved in every step of the process, from brainstorming to bottling, and I couldn’t be prouder.”
Adding a collectible component to the new spirit offering, each bottle is finished with a festival wristband, with a total of 11 options being available.
Ocus Organic Gin by Lost Frequencies is currently on sale for €34,90 ($41 USD) per 500ml bottle and can be purchase via Felix’s official webstore. To celebrate the release of his Gin, Lost Frequencies recorded a livestream DJ set straight from the distillery. Check it out below.
In other musical artist-spirit release news, Kiss unveiled its own spirit, Kiss Black Diamond Rum, which is made using a blend of Caribbean rums aged for up to 15 years. The new offering is the American rock band’s first collaboration with Swedish drinks company Brands for Fans. Earlier in the month, Kiss announced their plans to release their own spirit.