Absolut has unveiled a limited-edition bottle design to mark its continued collaboration with the Tomorrowland festival. This is the second year in a row the Swedish vodka brand has released a special...

Absolut vodka has teamed up with Swedish House Mafia to create a signature cocktail for the Coachella Valley Music and Arts Festival, which is running from April 15 until April 24 in...

Absolut Vodka has collaborated with Social Studies to create a holiday kit inspired by the cocktail of the moment, the Espresso Martini. The Social Studies x Absolut Espresso Martini kit is designed for...

Absolut Vodka and the Tomorrowland festival have teamed up to create a limited-edition bottle that’s special for 2021. The Absolut x Tomorrowland 2021 bottle illustrates the brands' shared values of inclusivity and diversity....

Last month, Absolut unveiled the latest edition to its lineup, Absolut Watermelon Vodka. Now, to celebrate the release, the Swedish vodka brand is giving one lucky fan the chance to check out...

Drag Superstar Scarlett Bobo is set to return to the screen with her documentary "Underneath the Empire," which was produced by Absolut Vodka in collaboration with the Absolut Empire's Ball competition. "Underneath the...

Absolut has unveiled a Watermelon Vodka. The new flavored offering from the Pernod Ricard-owned brand follows the growing demand for watermelon-flavored alcoholic drinks. According to Pernod Ricard, Demand for watermelon-flavored alcoholic beverages has...

As a Valentine's Day in the COVID-era approaches, Absolut is launching Drink Responsibly, #LoveResponsibly, a campaign that asks people to share what loving responsibly looks like to them in a world where...