Beefeater has launched a Zesty Lemon gin. According to the brand's founder James Burrough, the new expression was made using the "freshest lemons" picked directly from London's Covent Garden market. “Citrus has always...

Beefeater has launched three new ready-to-drink (RTD) gin and tonic cans, including Beefeater Pink Strawberry Gin and Tonic, Beefeater London Dry Gin and Tonic, and Beefeater Blood Orange and Tonic. The Beefeater Gin...

Beefeater has unveiled its lower-ABV Beefeater Botanics Lemon and Ginger release. The new offering from the Pernod Ricard-owned gin brand is made from a gin base and distilled botanicals, which is enhanced...

Globally renowned gin brand Beefeater has commissioned a limited-edition book to mark 200 years since its distilling heritage began in 1820. To capture the company’s past, present and future in the special 'coffee...

Beefeater is launching a Peach & Raspberry Gin in the United Kingdom. The new flavored spirit from the Pernod Ricard-owned brand was inspired by two historic recipes from founder James Burrough, who...

Pernod Ricard has launched “Light” versions of Beefeater Gin and Ballantine’s Scotch Whisky. The French firm first rolled out the new offerings in Spain, where the no-low category has skyrocketed in popularity.  “Our...

Beefeater Gin has unveiled a new, more sustainable Gin bottle that will allow the Pernod Ricard-owned brand to save 410 tonnes of plastic every year. The new packaging design is set to...

Already a hit in the United Kingdom, Beefeater Blood Orange is now coming to Canada. The Gin category is huge in the Great White North (worth approximately $420 million) and is growing...