Patrón has released its limited-edition Barrel Select Añejo. The new tequila is available exclusively at British department store Fortnum & Mason. Patrón Barrel Select Añejo aged for 26 months in a barrel made...

For Cinco de Mayo, Patrón and famed streetwear designer John Geiger have teamed up once again to launch the limited-edition Patrón x John Geiger GF-01 sneakers featuring a colorway and rare materials...

Patrón Tequila is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and bold innovation. The experience brings together a representation of the Patrón time-honored,...

Patrón tequila has teamed up with beloved Mexican racing icon Sergio "Checo" Perez. The collaboration celebrates two Mexican icons coming together, “who believe in hard work, community and innovation – and whose...

Patrón is celebrating International Margarita Day in London with a pop-up Museo De Margarita. The museum explores the history of the cocktail. The Patrón Museo de Margarita will take place on Tuesday, February...

To celebrate National Margarita Day (February 22), Patrón Tequila and St~Germain Elderflower Liqueur have teamed up with celebrity floral artist Maurice Harris to create fresh and joyful takes on the classic Margarita....

Patrón Tequila is celebrating Día de Muertos with a compelling story, narrated by Mexican actor, Eugenio Derbez, that highlights the traditions of honoring ancestors through the journey of the Calavera bee. In accordance...

Patrón has announced the release of its latest aged expression, Patrón Sherry Cask Aged Añejo. Conceived within the walls of Hacienda Patrón distillery in Jalisco, Mexico, this limited-edition tequila was born out...