A de Fussigny has unveiled 2050 Organic Cognac in a plant-based, biodegradable bottle. The release is part of the CSR (Corporate Social Responsibility) commitment that the house has been pursuing for several years.
Created by French start-up Green Gen Technologies, the A de Fussigny 2050 Organic Cognac bottle combines locally sourced flax linen fibers and biosourced resin to create the solid, waterproof bottle shell. The cognac, however, is in contact with a food-grade RPET liner. The bottle weighs in at 85g, compared to 700g to 1kg for a traditional spirits bottle.
“We are proud to be the first to use the Green Gen Bottle which is not only very resistant, but also 10 times lighter than a traditional bottle,” said Thomas Gonon, president of Maison A de Fussigny. “In terms of carbon footprint, we aim to be one of the lowest solutions for greenhouse gas emissions.”
Linen fiber is known for its resistant and lightweight properties. France is the world’s leading producer of flax plants, which does not involve water-intensive agriculture to grow.
“We are on an initial production of 5,000 bottles, and we are not imposing any exclusivity on it so that it can be developed widely in the market.” added Gonon. “For us, this bottle is one of tomorrow’s premium packaging solutions for wine and spirits. On the consumer side, it is a material to be discovered by its texture, shaking up traditional codes of the bottle and adding a new dimension to the Cognac experience.”
A de Fussigny’s 2050 Organic Cognac is made from eaux-de-vie from organic farms, and aged in French oak barrels.
The brand launched a crowdfunding page on Kiss Kiss Bank Bank to boost the product.
In February, A de Fussigny introduced the Pure Organic range, which includes VS, VSOP, and XO Cognac bottlings.