Patron Tequila has unveiled their first-of-its-kind Patron Virtual Gift Wrapper. Through augmented reality (AR) technology, users can create personalized, virtual bottle wrappers when gifting Tequila this holiday season. The Patron Virtual Gift Wrapper...

Up Craft Spirits has launched Ginout, an innovative Portuguese Gin that is being called the world’s first to be “aged from the inside out.” The new brand is a venture between award-winning...

Former maker of Burgundian Grand Cru wine Ray Walker is back in the United States and this time he’s launching Saint Cloud Kentucky Bourbon. The first American to produce wine from the...

Tromba Tequila is set to be available in the United States for the first time. 375 Park Avenue Spirits will act as the US importer for the agave spirits brand, beginning on...

Roe & Co Blended Irish Whiskey has teamed up with Guinness to release its first US campaign, Neighbors. The inaugural spot from the Diageo-owned brand showcases the importance of local communities coming...

LVMH has unveiled the latest addition to its Wine & Spirits division, Eminente Premium Cuban Rum. Cuba’s rich terroir, a tradition of quality sugar cane, and the expertise of generations of Rum...

Whyte & Mackay has launched its Live From The Sample Room podcast. The new series from the spirits giant grants exclusive access to the people, places and stories behind some of Scotland’s...

Gordon Ramsay has joined in on the hard seltzer craze with the launch of his Hell’s Seltzer range. The set of ready-to-drink cans from the celebrity chef come in four “unapologetically bold”...