Babe has released limited-edition tie-dye cans nationwide in support of the American Civil Liberties Union Foundation. Through the partnership, the canned wine brand will donate one dollar for each case of these colorful Rosé cans sold, up to $50,000, which will support the ACLU Foundation’s efforts in pursuit of liberty and justice for all.
“We are grateful for this support of the ACLU Foundation’s work from the Babe community. During a global pandemic and in a time when a number of our rights and liberties face critical threats, we’re heartened to see people supporting civil liberties and civil rights in their daily lives,” says Meghan Hoffman, Assistant Director Strategic Partnership ACLU Foundation. “We appreciate Babe for helping to shine a light on the importance of engaging our communities so that we can ensure that ‘We the People’ truly means all of us.”
Over the weekend, Babe Wine took over the Chelsea neighborhood of New York City with fan-favorite drag queen Rosé to celebrate National Rosé Day. During the event, Rosé took to the streets in a Babe pink limo to celebrate the partnershipand gift New Yorkers with Babe Wine and continue the Summer We Deserve festivities. The event wrapped with a special surprise performance by Rosé herself.
Babe Babe comes in bubbly Rosé, Red and Grigio, as well as the new 100 calorie and 0g of sugar BABE 100 Rosé.
In May, Babe Wine launched its “Wine For The Summer We Deserve” campaign. With the new campaign, the brand is “encouraging everyone to make up for lost time and safely enjoy this summer to the absolute fullest.”
In February, Babe launch 100 Rose. The offering is designed to be light and refreshing like a hard seltzer–boasting just 100 calories and zero grams of sugar–but is actually Wine. The hard seltzers were first soft-launched in San Diego last year, but are now available nationally.