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Jack Daniel’s And Remezcla Launch The “New Calle” Music Program Featuring De La Ghetto

Jack Daniel's and creative agency Remezcla have partnered together on a new music program, New Calle.  New Calle looks to empower the emerging Latin urban music scene through the creation of a new...

The Lost Explorer Mezcal Announces Celebrate The Earth Campaign, Partners With Voice For Nature Foundation

The Lost Explorer Mezcal has announced a partnership with the Voice For Nature Foundation, a global charity focused on supporting organizations and initiatives pushing beyond conventional thinking to have a sustainable impact...

Whisky.Auction Announces “Most Endangered Cocktail Menu In The World” Sale To Support World Wildlife Fund

To mark Earth Day on April 22, 17 of the world’s best bartenders have created one-off, wildlife-inspired bottled cocktails for auction, allowing bidders to “Find Their Spirit Animal” and adopt from the...

Volley Tequila Seltzer Expands Distribution To Arizona, South Carolina, And Florida

Volley has announced that it has appointed Breakthru Beverage Group to service the Arizona, South Carolina, and Florida markets. The tequila seltzer brand plans to roll out in several new markets within...

Kilchoman Unveils Fèis Ìle 2021 Whisky

Kilchoman has unveiled its Fèis Ìle 2021 whisky. This year’s release of 2,832 bottles will be available online from 2pm (Islay time) on April 21st from the distillery’s website along with three...

Diageo World Class 2021 Goes Virtual

Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global...

Bill Nye Brings the Science to Bombay Sapphire and Explains Why Gin and Tonic Tastes so Good

To celebrate National Gin and Tonic Day and the launch of it’s new ready-to-drink Bombay Sapphire and Tonic canned products Bombay Sapphire have called on TV’s science guy, Bill Nye, to create...

The Savoy Partners with Bowmore to Open First Outdoor Terrace, Solas

The Savoy in London has teamed up with Bowmore single malt scotch whisky to add to the hotel’s evolving history with the opening of it’s first ever pop up terrace, called Solas. The Solas...
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