Gentleman Jack, a smooth double charcoal mellowed Tennessee Whiskey created by women and men who are experts at their craft, has partnered with ‘The Whisky Chick’ Jessica Williamson, Shelly Bell and actress Maria Canals-Barrera for a campaign launching today entitled, “We Share One Spirit.”
The diverse influential women from different industries in Florida share their stories, their drive to success, and raise a glass to the unsung women frontline essential workers – all filmed remotely.
A sequence of their inspirational, moving videos will be released one by one this week and run through Women’s History Month. The event coincides with the one-year anniversary of the COVID-19 pandemic.
Speaking of the event Canals-Barrera, whose video releases on March 16, said:
“I am raising a glass to all women actors and storytellers who impacted our lives. Our contributions have engaged and entertained all communities throughout the pandemic.”
“I’m honored to have been chosen by Gentleman Jack to participate in this campaign,” said Bell, CEO of Black Girl Ventures, whose video releases on March 17. “There are so many different fields where women lead in the frontline, such as teachers. As a former teacher, I cannot imagine what it must be like trying to educate students during a pandemic. My support goes out to all those who have been navigating the virtual learning landscape over the last year.”
“Empowered women change the world!” said “The Whiskey Chick” Williamson, a Miami-based DJ and entrepreneur, whose video releases on March 18. “We are strong when we come together in love, support and celebration. I’m grateful for Gentleman Jack recognizing women and bringing us together to show our passions and share our stories.”
Last month the World Economic Forum reported that women comprise 70% of frontline workers, now is a poignant time to look back at female essential workers who have been working tirelessly to keep their communities safe.
In the concept of sharing “One Spirit” during Women’s History Month, Gentleman Jack and its partners are calling attention to the importance of these women, and the enormity of their task.
“We are excited to have these amazing leaders join us in thanking the women frontline essential workers that have been continuously keeping us safe,” said Fabricia da Silva, Brown-Forman’s Multicultural Marketing Manager. “In the spirit of Gentleman Jack’s campaign that celebrates women, we want them to know that we see their contributions, especially during this last year of unprecedented challenges due to COVID-19.”
“We Share One Spirit” will be presented on Jack Daniel’s YouTube channel and on social media with the hashtag, #GJOneSpirit. In addition to this content launch, Canals-Barerra, The Whiskey Chick and Bell will share their stories on their social channels. All content will also live on the brand’s “One Spirit” platform microsite. More information about Gentleman Jack’s “One Spirit” program for Women’s History Month can be found at GJOneSpirit.com.