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Grey Goose And Lebron Team Up To Launch New Series, “In The Moment”

In The Moment series

Grey Goose vodka has announced a new partnership with Uninterrupted, the award winning athlete empowerment brand part of the empowerment-driven media conglomerate built by LeBron James and his longtime business partner Maverick Carter, to launch the new content series, In The Moment. Uninterrupted will produce In The Moment to further explore the pivotal moments that set the biggest names in sports on the path to success, in order to empower athletes everywhere.

Broadcast journalist and television personality Cari Champion will host In The Moment, which premiered July 21st with guest Christen Press, the all-star soccer player and member of USA Women’s National Soccer Team. Additional guests will include All-Pro wide-receiver De’Andre Hopkins and NBA legend Chris Bosh. With each episode, the series emphasizes that, no matter how small, these personal breakthroughs are crucial to the development of the game, and therefore are as worthy of celebration as any medal or championship.

“Uninterrupted’s mission has always been to empower the athlete,” said Maverick Carter, CEO of The SpringHill Company which houses Uninterrupted. “We’ve created a space at Uninterrupted where athletes have built trust with us and feel comfortable becoming vulnerable in telling their stories. The idea behind In The Moment came from just that. We hope these raw and intimate conversations about the choices that propelled the careers of some of the greatest athletes in the game will inspire a new generation of athletes to continue to reach new heights.”

Shot on location at a poolside villa in Los Angeles, host Cari Champion and her guest will be seated beside a customized Grey Goose case that features three hidden items – each of which represent a special moment in the guest’s career. The duo will reveal each item one-by-one, discussing its significance as they sip their favorite cocktails, such as the Grey Goose Smooth Sailing, from a specialty bar cart.

“Grey Goose is really excited to partner with Uninterrupted to empower these iconic athletes to tell the stories that have truly helped define who they are as individuals, and bring to light the issues that are important to them,” said Aleco Azqueta, Vice President North America Marketing of Grey Goose vodka. “Our hope is the personal stories shared throughout In The Moment will encourage audiences to foster a deeper connection with these icons and gain a deeper understanding of not just their game, but also their passions outside of sports.”

To further support the partnership, Grey Goose is making a charitable donation on behalf of each guest, with each organization selected by the athlete. Christen Press selected Partners In Health, which aims to provide healthcare services to those without access. De’Andre Hopkins selected  SMOOOTH, a non-profit that serves women affected by domestic violence. Finally, Chris Bosh selected Team Tomorrow Inc, a foundation he created to support community-based organizations that promote the upliftment of families.

Grey Goose vodka has announced a new partnership with Uninterrupted, the award winning athlete empowerment brand part of the empowerment-driven media conglomerate built by LeBron James and his longtime business partner Maverick Carter, to launch the new content series In The Moment. Uninterrupted will produce In The Moment to further explore the pivotal moments that set the biggest names in sports on the path to success, in order to empower athletes everywhere.

Broadcast journalist and television personality Cari Champion will host In The Moment, which premiered July 21st with guest Christen Press, the all-star soccer player and member of USA Women’s National Soccer Team. Additional guests will include All-Pro wide-receiver De’Andre Hopkins and NBA legend Chris Bosh. With each episode, the series emphasizes that, no matter how small, these personal breakthroughs are crucial to the development of the game, and therefore are as worthy of celebration as any medal or championship.

“Uninterrupted’s mission has always been to empower the athlete,” said Maverick Carter, CEO of The SpringHill Company which houses Uninterrupted. “We’ve created a space at Uninterrupted where athletes have built trust with us and feel comfortable becoming vulnerable in telling their stories. The idea behind In The Moment came from just that. We hope these raw and intimate conversations about the choices that propelled the careers of some of the greatest athletes in the game will inspire a new generation of athletes to continue to reach new heights.”

Shot on location at a poolside villa in Los Angeles, host Cari Champion and her guest will be seated beside a customized Grey Goose case that features three hidden items – each of which represent a special moment in the guest’s career. The duo will reveal each item one-by-one, discussing its significance as they sip their favorite cocktails, such as the Grey Goose Smooth Sailing, from a specialty bar cart.

“Grey Goose is really excited to partner with Uninterrupted to empower these iconic athletes to tell the stories that have truly helped define who they are as individuals, and bring to light the issues that are important to them,” said Aleco Azqueta, Vice President North America Marketing of Grey Goose vodka. “Our hope is the personal stories shared throughout In The Moment will encourage audiences to foster a deeper connection with these icons and gain a deeper understanding of not just their game, but also their passions outside of sports.”

To further support the partnership, Grey Goose is making a charitable donation on behalf of each guest, with each organization selected by the athlete. Christen Press selected Partners In Health, which aims to provide healthcare services to those without access. De’Andre Hopkins selected  SMOOOTH, a non-profit that serves women affected by domestic violence. Finally, Chris Bosh selected Team Tomorrow Inc, a foundation he created to support community-based organizations that promote the upliftment of families.

The series will drop throughout July and August, with a new episode available each week following the July 21st debut. To bring the series to fans everywhere, the brand has teamed up with Roku to stream each episode across the Roku network. Fans can also view each episode and additional content on the Uninterrupted, Grey Goose, and talent social channels.

For more details about the show, including special content, additional cocktail recipes, and clips, head over to Grey Goose’s official website.

In June, Grey Goose Essences announced a partnership with multi-platinum recording artist SZA. She will serve as a creative consultant, lending her bold and expressive artistry to In Bloom, a one-of-a-kind virtual music experience where she’ll perform new music from her upcoming sophomore album for the first time.

In February, Grey Goose has introduced Grey Goose Essences. The luxury brand‘s most recent innovation is made with all-natural ingredients and comes from infusing Grey Goose vodka with real fruit and cold-distilled botanicals.

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