¡Órale! Some of Spain’s top spirits are coming to the United States. Juan Torres Master Distillers has teamed up with Infinium Spirits to bring their entire portfolio of spirits to the U.S. Through this new partnership, the Torres spirits portfolio consisting of Brandy, Pisco, and orange liqueur, will get a more tailored and spirits-forward focus in order to maximize opportunity for the brands.
Juan Torres Master Distillers is the spirits division of the Torres family and is one of the leading producers of Spanish Brandy. Its origins date back to 1928 when Juan Torres Casals of the family’s second generation began making aged Brandies matured in oak casks; smooth and aromatic spirits distilled from a selection of the finest white Penedès (Barcelona) wines.
With over 90 years to its name, the Spanish distillers now produce spirits under the brands Torres Brandy, El Gobernador, and Magdala. Always known for their consistent quality, these elegant, personality-driven bottlings have seen their popularity grow with the blossoming of mixology, and they’ve become bartender favorites throughout Barcelona, one of the world’s true cocktail hotspots.
“We’re very proud to represent Juan Torres Master Distillers and unite efforts to build the brands and accelerate growth in the U.S. market,” stated Daniel Walker, President of Infinium Spirits. “We have an enormous amount of respect for the Torres family, their employees, their business and their brands. Our family owned businesses align well, and the Torres brands fit very nicely into our portfolio. We see significant opportunity with premium brandy in the U.S. market and appreciate Torres’ marketing approach and long-term on-premise focus. We’re very excited to be making this significant addition to our portfolio today.”
Miguel Torres, 5th Generation and General Manager of Familia Torres, added, “We are very pleased to partner with Infinium Spirits in the U.S market. As a top spirits supplier, Infinium is well respected for their expertise to build brands. There is a significant opportunity to further develop our position with our premium and super premium spirits portfolio in the critical U.S. market. We see Infinium as a great family owned partner for us in the U.S. in our efforts to ensure our brands reach their full potential. We are excited to grow together with Infinium Spirits in the coming years.”
Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.