Zamora Company has added two new canned cocktails to its Licor 43 ready-to-drink (RTD) range, Cocktail 43 Milk and Cocktail 43 Nitro & Coffee. The two new offerings have been specifically created for the German market.
Cocktail 43 Milk offers sweet, spice and vanilla flavors, while Cocktail 43 Nitro and Coffee combines Licor 43 with Arabica coffee. The latter expression has a built-in nitro “widget” to give the drink a smooth and silky foam when the can is opened.
“Innovation and rising to meet consumer demand have both been in Licor 43’s DNA throughout its 75 years,” said Julian Fernandez, global marketing and innovation director for spirits at Zamora Company. “In Germany, the Licor 43 and Milk serve accounts for 50% of its cocktail pours, so we wanted to bring to people a drink they recognise in a totally convenient format.
“Licor 43 and coffee has been a feature of our brand going back to the 1950s and is a very popular combination in countries around the world: so our innovation is a Nitro and Coffee RTD, which creates the signature foam on the serve when poured into a glass.
“Quality, convenience, innovation and adaptation to the consumer’s needs – the four pillars which lie at the heart of Licor 43’s legacy, which we celebrate in 2021.”
Both arrive at 10% ABV and come in 250ml cans. Each is priced at €2.69 ($3 USD) each.
In June 2020, Licor 43 joined the canned cocktail/RTD conversation with the release of Cocktail 43 Fresco. The effervescent liqueur and fruit juice combinations comes in two flavors, lemon and berry, and first appeared in the Netherlands.
In March, Zamora Company shared the news of another addition to it’s RTD Licor 43 range, a coffee-flavoured beverage to celebrate the liqueur brand’s 75th anniversary, called Carajillo 43.
Most recently, in late June 2021, Zamora Company added an apple flavor to its Cocktail 43 Fresco line.