Ménage à Trois has announced the Sweet Collection, a new lineup of sweet, semi-sparkling California Wines. The collection – launching with Dolce Sweet Red Blend and Moscato Sweet White Blend – is the first new line from the California brand since the sparkling collection debuted in 2014. The 9.5% ABV wines are now available nationwide for $15 per bottle.
“As longtime leaders in the Red Blend space, we pride ourselves on understanding the category’s consumer,” said Mark Dunlea, vice president, marketing for Ménage à Trois wines. “Our research has confirmed what we’ve long believed – consumers are looking for occasions to indulge and treat themselves. The Ménage à Trois Sweet Collection overdelivers on that market need as a uniquely sweet, semi-sparkling California wine. This new tier further emboldens our Ménage à Trois portfolio, which has proudly been recognized for releasing the No. 1 new wine item for six consecutive years1.”
Both collection offerings invite new and existing Ménage à Trois fans to experience the sweet life. Ménage à Trois Dolce is a decadently sweet Red Blend that offers a wealth of dark blackberry and raspberry flavors, accented by warm notes of cherry vanilla. Ménage à Trois Moscato is crafted with premium grapes ripened in the California sun. The sweet White Blend is bursting with ripe peach and bright tropical fruit flavors that lead to a refreshing finish.
The lineup’s launch sees support from “Sweet Utopia” – a vibrant and energizing campaign reflective of a younger and more diverse audience. This creative campaign depicting a captivating wine experience will garner 35 million digital impressions within its first six months, complementing the more than 200 million impressions that the brand’s TV campaign secured during the holiday season.
The Ménage à Trois 25-year legacy of leadership ensues with the all-new Sweet Collection – the latest line of thrilling blends carefully crafted to join the ranks of Silk, Midnight, Decadence, Gold, Limelight and the original Red Blend that started it all.