Michter’s Distillery’s partner company, Chatham Imports, and a consortium led by Eduardo and Julio Mestre have formed a new 50/50 venture to own the global trademark rights to super-premium mezcal brand Los Siete Misterios.
Under the agreement, Chatham becomes the exclusive global sales and marketing agent for Los Siete Misterios, excluding Mexico, while the Mestres remain responsible for the production of the mezcal brand as well as sales in Mexico. This new partnership, which entails an equity investment by Chatham, will bolster Misterios’ production capacity and enhance the brand’s route-to-market within the United States and abroad.
“We have known Matt Magliocco and his family for years and we have been following what they have achieved with Michter’s internationally and the great job they have done,” commented Julio Mestre, CEO of Los Siete Misterios. “We couldn’t think of a better partner to help us take Los Siete Misterios to the next level. Both companies have the same values and each of us shares the same passion to produce the best spirits in our respective categories. That’s why we are certain this will be a great venture for both companies.”
Matt Magliocco, Executive Vice President of Chatham, commented: “We are absolutely thrilled to partner with Julio and Eduardo in the development of Los Siete Misterios. I have been friends with Julio and Eduardo for years, and from the very first day we met, I have admired their commitment to producing superb Oaxaca mezcal ethically and responsibly. Since founding Los Siete Misterios in 2010, Julio, Eduardo, and their team have done a remarkable job establishing one of the world’s greatest mezcals and have earned a well-deserved reputation as leaders in our industry.”
Magliocco added, “Los Siete Misterios delivers in every respect, from the consistently delicious liquid across its diverse range of expressions to the arresting Catrinas artwork. The brand’s preeminent status in Mexico City’s renowned bars and restaurants is a testament to Los Siete Misterios’ reputation and credibility at home. For Chatham, Los Siete Misterios exemplifies all the qualities we value in a brand and aligns perfectly with our existing portfolio. We cannot wait to bring Los Siete Misterios to more people in the United States and around the world.”
Check out Los Siete Misterios’s array of offerings via its official website.