Mike’s Hard Lemonade Launches Seltzer

Mike's Hard Lemonade Seltzer

Mike’s Hard Lemonade has introduced a Seltzer. Made by the Chicago-based brand that created the category back in 1999, the new offering blends the flavor of lemonade with the soaring popularity of hard seltzers.

“In a recent consumer taste test, consumers preferred Mike’s Hard Lemonade Seltzer’s superior taste over the competition, and its most authentic lemonade flavor,” says the brand. Crafted from a proprietary blend of three specialty lemon varietals, Mike’s lemonade flavor delivers “a unique taste and crisp finish.” 

Mike’s uses a bespoke cold pressed method, which allows “more lemon flavor is extracted into their lemonades,” says the company.. Mike’s Hard Lemonade Seltzer has 100 calories, 1 gram of sugar, and is gluten free.

“We are obsessed with crafting the best-tasting hard lemonades, which we have perfected over the last 21 years,” said John Shea, chief marketing officer, Mike’s Hard Lemonade Co. “Other companies do other things, Mike’s makes lemonade. Mike’s has been the #1 hard lemonade for over two decades for delivering the superior taste, and now we are thrilled to introduce Mike’s Hard Lemonade Seltzer, the best tasting hard lemonade seltzer.”

Mike’s Hard Lemonade Seltzer comes in a 12-can variety pack of four flavors:

  • Mike’s Hard Lemonade Seltzer Lemon leads with a zesty aroma and signature mix of lemonade sweetness and tartness.
  • Seltzer Strawberry has a scent of ripe strawberry flavor and delivers on the taste of the tried and true lemonade combo.
  • Seltzer Mango balances ripe mango flavor with lemon sweetness and tartness.
  • Seltzer Pineapple offers a fresh twist of pineapple flavor for full tropical perfection.

Bottled at 5% ABV, the hard seltzers are available nationwide. Visit the product locator on the brand’s official website to find the RTD cans at your nearest retailer. This is the brand’s first addition to the hard seltzer world, which has seen massive growth over the last two years.

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