LVMH-owned rum brand Eminente has opened a pop-up hotel in the French capital to offer consumers a one-night Cuban food and drink experience. The new Cuban brand has opened Hotel Eminente within the existing Monte Cristo Hotel at 20 Rue Pascal, Paris.
Bathed in red, Hotel Eminente looks to offer consumers the “rich heritage” of the Caribbean island through a sensory journey. The entrance of the hotel brings together the smells of a Cuban market, the scent of sugarcane and notes of Eminente rum.
The hotel features a restaurant that has been converted into a “paladar” (family eatery), a bar, and 20 Cuban-themed guestrooms. The hotel is open until December 12, 2021.
Monte Cristo Hotel’s head bartender, Adrian Nino, is at the helm of the Eminente bar, and has created a bespoke cocktail menu for the duration of the pop-up. His recipes feature raw ingredients from Cuba, including tropical fruits, vegetables, spices, and coffee. The restaurant offers “traditional Cuban cuisine with a contemporary twist.”
“This temporary flagship address dedicated to the five senses embodies a return to the roots of Eminente,” explained Camille de Dominicis, co-founder of Eminente. “With this small hotel lost in the middle of the jungle, we wanted to bring a wild Cuba into the heart of Paris. Hotel Eminente is an opportunity to give people an experience far from the typical Cuban stereotypes and honour these great wild and green spaces, with incredible biodiversity. It is also a chance to discover the Cuban way of life.”
Eminente partnered with sustainable design label Clandestina to create a limited edition Resolver bag from recycled materials, which can be used to carry a bottle of Eminente and two tasting glasses. All proceeds from the sale of the bags at the hotel will be donated to financing and sending medical equipment to Cuba.
Rooms are available via a 24-hour offer, starting at €300 ($347 USD), and include a one-night stay for two guests, private use of the pool, breakfast, Cuban dinner, two Eminente cocktails per person and a masterclass, along with one bottle of Eminente Reserva.