Mount Gay has announced a new partnership with 4ocean to support them in their mission to help end the ocean plastic crisis. Through this partnership, Mount Gay is committing to help protect and sustain this invaluable asset.
Billions of pounds of plastic enter the ocean each year, with more than 80% of marine debris coming from land-based sources. This June, throughout World Ocean Month, Mount Gay will commit $5 for every bottle and $1 for every cocktail sold, up to the value of $100,000 to 4ocean’s Pound+ Program. This contribution will directly fund the removal of tens of thousands of pounds of trash from the ocean using 4ocean’s full-time, professional cleanup crew members around the world.
“Our premium rums are heavily influenced by our roots in Barbados, from the coral filtered water to the ocean air imparted in our tropical ageing process. And as we are deeply ingrained in the sailing community, the ocean is at the center of experiences our clients enjoy,” said Ian McLernon, President and CEO Americas at Rémy Cointreau. “Protecting the ocean, one of the essential elements that unites Mount Gay and our community, is an important part of our partnership with 4ocean.”
Mount Gay is committed to the use of sustainable and transparent practices to meet the brand’s vision for environmental stewardship and carbon neutrality. As part of its multi-faceted sustainability program, Mount Gay has environmental, agricultural and community initiatives, with the goal to be employing 100% sustainable agriculture by 2025.
World Ocean Month is just the start of Mount Gay’s efforts supporting 4ocean’s mission to end plastic pollution. In August, Mount Gay and 4ocean will release an exclusive red bracelet, made from 100% post-consumer recycled materials, featuring a one-of-a-kind trident charm, which will support the Pound+ Program.
“4ocean is proud to partner with a brand that shares our passion for ocean restoration while encouraging ocean-friendly, sustainable lifestyles. Through this collaboration, Mount Gay Rum will help us to reach our goal of removing over 20 million pounds of trash from the ocean, rivers, and coastlines by 2022,” said co-founder and CEO of 4ocean, Alex Schulze. “We believe that the actions of individual people and businesses, collectively, have the power to change the world and take us one step closer to ending the ocean plastic crisis for good.”
To find retailers and bars taking part in this initiative head over to the official webpage.