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Grey Goose And Lebron Team Up To Launch New Series, “In The Moment”

Grey Goose vodka has announced a new partnership with Uninterrupted, the award winning athlete empowerment brand part of the empowerment-driven media conglomerate built by LeBron James and his longtime business partner Maverick...

What Happens To Your Brain When You Drink Cognac?

For cognac lovers, the range of words to describe the sensation and flavours of their favourite drink don’t always come easy, what may be harder to express is the actual effect that...

James May Launches Asian Parsnip Gin

Though his co-presenters from The Grand Tour have been keeping themselves busy with buying and running a farm, or opening a classic car restoration shop, James May seems to have made a...

Sweden Launches DIY Bars In Remote Spots Of Natural Beauty

In a bid to invite visitors, promote joy and show the best of the country’s incredible natural beauty, Visit Sweden has launched a new initiative called ‘The Drinkable Country’.  Placed in locations around...

J.M Fonseca And Share A Splash Wine Co. Relaunch Twin Vines Vinho Verde In The US

Share A Splash wine co has released the 2020 vintage of José Maria da Fonseca’s Vinho Verde brand Twin Vines in a new pack. The historic, family-owned José Maria da Fonseca’s Vinho...

Spiribam Acquires Joseph Cartron Company

Spiribam, the house of Groupe Bernard Hayot’s (GBH) spirits brands, has acquired the Joseph Cartron Company. The acquisition will expand Spiribam outside of premium rum and further into specialty spirits, adding a...
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Kavalan Claims World Whisky Producer of the Year Trophy From 2021 International Spirits Challenge

Kavalan has claimed the World Whisky Producer of the Year Trophy from the International Spirits Challenge (ISC) for the second year running. The top prize makes it a triple trophy honors season...

The Rock Unveils Teremana Tequila Mana Mobile

Teremana has announced The Great American Mana Mobile Road Trip. Inspired by The Rock's phrase "MANA. GRATITUDE. TEQUILA.", the Mana Mobile will travel the country, visiting towns, communities, and cities to "Bring...

Old Tom Gin 1821 Named Official Supplier Of 2023 Ryder Cup

Old Tom Gin 1821 has been named as an Official Supplier and Licensee of the 2023 Ryder Cup. The upcoming biennial men's golf competition between teams from Europe and the United States...

Eva Longoria Set To Launch Tequila In August

Eva Longoria will be launching a tequila in August, according to reports from Page Six and The Drinks Business. The former Desperate Housewives star will join a long line of celebrities who...

Italian Government Recruits US Bartenders To Help Boost Booze Industry

US bartenders have been approached by the Italian government who are making attempts to fix the drop in alcohol sales caused by the drop in American tourists visiting the country.  A number of...

French Truffle Gin Causes A Stir As A Liqueur

Grand Nez distillery has become one of the few gin makers in the world to use fungi as a flavour. The French distiller has added summer truffles from the Gers to its...

Beam Suntory And Boston Beer Team Up For Sauza Tequila RTDs, Truly Spirits

Beam Suntory and The Boston Beer Company have formed a ‘strategic’ partnership to create Sauza Tequila RTDs and expand hard seltzer brand Truly into the spirits sector. Sauza Tequila (owned by Beam Suntory)...

Sipsmith Gin Unveils Alcohol-Free Spirit FreeGlider

Sipsmith has unveiled FreeGlider, a new alcohol-free spirit. The non-alcoholic offering follows the launch of the English brand’s limited-edition Strawberry Smash gin, which came out of a partnership with Wimbledon. Credited with kickstarting...

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