Pernod Ricard has reached an agreement to acquire a majority stake in cru classé Provençal Rosé Château Sainte Marguerite. The move comes as the drinks giant looks to focus on growing its premium wine division.
Château Sainte Marguerite received cru classé designation in 1955. Under the ownership of the Fayard family since 1977, the Provençal estate is one of 18 cru classés in Côtes de Provence. The 91 hectare winery is known for their premium rosé, made from a blend of Grenache and Cinsault.
Olivier Fayard will continue to lead operations, while Deputy Managing Director Cyril Claquin will oversee integration into Pernod Ricard’s luxury wine folder. Jean-Pierre Fayard, family patriarch and current president of the Côtes de Provence La Londe Association, said that this marks “a milestone in development…thanks to the expertise of Pernod Ricard and its incredible distribution network.”
Château Sainte Marguerite will join Pernod Ricard’s luxury portfolio, which includes names such as Champagne producer Perrier-Jouët and G.H. Mumm.
For more information, head over to Château Sainte Marguerite’s official website.
In September, Pernod Ricard agreed to buy The Whisky Exchange. The move vaulted the Absolut vodka and Havana Club rum maker into one of the liquor industry’s largest online retailers.
In March, the French drink giants acquired a majority stake in La Hechicera, a Colombian ultra-premium rum brand.
In July 2020, they announced a new partnership with Ojo De Tigre Mezcal, a fast-growing super premium mezcal brand.