Tag: Diageo

Diageo Unveils Third Prima & Ultima Collection, Featuring Port Ellen and Brora

Diageo has unveiled the third collection of its Prima & Ultima series of single malt Scotch whiskies. Collection III features eight expressions, including bottles of Port Ellen and Brora from the 1980s...

Diageo Teams Up With Astrologer Aliza Kelly To Launch Astral Tequila

Diageo North America has teamed up with astrologer Aliza Kelly to launch Astral Tequila. The new super-premium tequila is crafted with 100% Blue Weber agave and “nourished by the good energy that...

Diageo Acquires Flavored Tequila Brand, 21Seeds

Diageo has announced it has acquired 21Seeds, a flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus, and Cucumber Jalapeño. 21Seeds was...

Diageo Debuts £73 Million London Brewery And Venue, Guinness At Old Brewer’s Yard

Diageo has announced its plan to invest £73 million in Guinness at Old Brewer's Yard, a new microbrewery and culture hub in Covent Garden, London, set to open in Autumn 2023. Old...

Diageo Debuts 2021 Distillers Edition Collection Featuring Lagavulin, Oban, And More

Diageo North America has unveiled its 2021 Distillers Edition bottlings in the U.S – an annual release of Single Malts, each double-matured in a different type of cask wood chosen by Master...

Diageo Is Building A $75 Million Whisky Distillery In China

Diageo has broken ground on the site of its first malt whisky distillery in China, which will cost a staggering $75 million. The drinks giant will use the facility to produce Chinese-origin...

Diageo Opens First Carbon Neutral Whiskey Distillery in North America

Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs while also sourcing 100% non-GMO corn locally. The 72,000 square-foot...

Diageo’s 2021 Special Releases Collection Explores Legends Untold, Including Royal Lochnagar 16 And Lagavulin 26

Diageo has unveiled its 2021 Special Releases Single Malt Scotch Whisky Collection, called “Legends Untold.” This year the collection reaches into the realms of augmented reality to share the untold stories of...

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