Tag: Diageo

Diageo Buys Into Japanese Whisky With Komasa Kanosuke Acquisition

Diageo has acquired a minority stake in Japanese whisky producer Komasa Kanosuke Distillery. The British drinks giant did not unveil the sum spent on the acquisition. Based in Kagoshima, Japan, Kanosuke Distillery was...

Scottish Ballet And Diageo Unveil 26-Year-Old Royal Lochnagar ‘The Sleeping Beauty’ Whisky

Scottish Ballet and Diageo have announced the release of a unique cask of Royal Lochnagar whisky. Laid down in 1994, this single cask features a cask end painting from Scottish artist Norman...

Diageo Adds Mezcal Unión

Diageo has added Mezcal Unión to its Reserve range as part of its acquisition of Casa UM. The addition gives the British spirits giant an even stronger foothold in the agave spirits...

Diageo Unveils Second Prima & Ultima Collection, Worth Over $30,000

Diageo has unveiled the second release in its Prima & Ultima Collection. The new series of incredibly rare single malt Scotch whiskies comprises eight bottles that have been drawn from the historic...

Diageo Becomes First Ever Spirits Sponsor Of NFL

The National Football League (NFL) has announced Diageo as its first ever Official Spirits Sponsor. The multiyear sponsorship is uniquely structured and will include opportunities for on-site activation and engagement with adult...

Pimm’s Leans Into Apéritif Trend With New Variant

Good news for fans of one of our favourite summer drinks - Diageo-owned Pimm’s has announced the launch of a new apéritif and has given its No.1 bottle a label redesign. Called ‘Pimm’s...

Diageo’s Brora Distillery Returns To Production After 38 Years

Good things are happening at the recently refurbished Brora distillery in Scotland, as Diageo restarts production after 38 years and a multi-million pound investment.  Back in the autumn of 2017, drinks giant Diageo...

Diageo Shares Innovative Sustainable Glass Scotch Whisky Bottles

Spirits giant Diageo has shared the product of their recent collaboration with glass manufacturer Encirc, a sustainable glass bottle, which is said to be the lowest carbon footprint glass bottles ever produced...

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