Ellie Goulding has acquired a “significant” stake in hard seltzer brand Served. The RTD brand is produced in Herefordshire, England, where Goulding grew up. Coming in at 4% ABV,  Served is made by...

Bud Light Seltzer is celebrating the return of summer by launching a new limited-edition Bud Light Seltzer Retro Summer pack. To add to all the fun, for the first-time in the brand’s...

Bud Light Seltzer is introducing the new Bud Light Seltzer Iced Tea Variety Pack. The new offering follows the January addition of Bud Light Seltzer Lemonade to the brand's RTD range. The new...

Just in time for Asian American and Pacific Islander Heritage Month, Lunar is launching its new "Heritage" line of hard seltzers. The new collection is dedicated to exploring deeply authentic flavors that...

Amass has launched its first line of ready-to-drink (RTD) Hard Seltzers in three flavors, Surfer Rosso, Faerie Fizz, and Sun Sign. Amass Hard Seltzers utilize alcohol from fermented organic cane sugar plus...

Truly Hard Seltzer has launched Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors to create a juice-forward hard seltzer offerings. Available nationwide starting...

White Claw has announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No 3 with three new flavors and White Claw...

Smithworks and Blake Shelton have announced the launch of Smithworks Hard Seltzer Lemonade. Inspired by the quintessential All-American taste of summer and the trending ready-to-drink category, the new Hard Seltzers from the...