Bold Rock have launched a new Hard Lemonade Seltzer line. The Virginia-based brand will jump into the fast growing substyle of the hard seltzer category. At the start of this year, the...

Funky Buddha is bringing its Premium Hard Seltzer line to nine new markets. Already available in its home state of Florida, the RTD range will now also be available in Alabama, Georgia,...

Mike’s Hard Lemonade has introduced a Seltzer. Made by the Chicago-based brand that created the category back in 1999, the new offering blends the flavor of lemonade with the soaring popularity of...

Pompette Hard Seltzers has announced a partnership with Kate Bock just in time for Valentine's Day. Bock is already an advocate for the hard sparkling water brand and will officially take on...

Mezcal Ojo de Tigre has launched a line of premium hard seltzers called Original Blends. Founded in 2018 by Luis Gerardo Méndez, Sebastián Sas, Jorge Mondragón, and Cory Crespo, the company is...

Michelob Ultra Organic Seltzer has made its Super Bowl LV debut with a satirical commercial starring Don Cheadle that challenges the perception of reality, underscoring why real is better. Released in January,...

White Claw Hard Seltzer has announced its multi-year sponsorship of the Sundance Film Festival. The partnership of the ready-to-drink brand with the premiere film festival marks the intersection of art, culture and...

What’s really in a canned cocktail? It’s a question we’ve all been thinking about. Some sort of base spirit, “natural flavors” and carbonation, that’s about it, right? But what kind of base...