Jim Beam, aka the James B. Beam Distilling Company, has unveiled Hardin’s Creek, a new brand that will “chart the ongoing story of the Beam family legacy, one that is more than...

Jim Beam Bourbon has announced the global launch of "Welcome Sessions," a 360-degree music campaign designed to connect fans and celebrate the power of live music in creating strong communities. The program...

The James B. Beam Distilling Company (JBBDCo) and Fred Noe, the James B. Beam Distilling Company’s 7th Generation Master Distiller, have announced the appointment of Freddie Noe as Master Distiller of the...

Jim Beam is celebrating the holidays with the launch of Jim Beam Bourbon Cream. The liqueur combines sweet, velvety cream liqueur with Kentucky Straight Bourbon Whiskey. The result is a balance of...

The James B. Beam Distilling Co has unveiled the Fred B Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe. Celebrating Jim Beam’s ethos of Genuine in the...

Owner of Jim Beam, Beam Suntory has just extended its portfolio with an orange-flavored variant of its much-loved classic. Jim Beam Orange is 37.5% ABV, offering notes of vanilla and char, and of...

Jim Beam has entered two highball canned cocktails into the popular RTD world. The new drinks find bourbon mixed with either seltzer or ginger ale. The new Jim Beam canned cocktails come in...

Jim Beam Bourbon is kicking off 2021 by finally encouraging drinkers to leave “beer boredom” behind and opt for a Jim Beam Highball. The Highball cocktail, which is made by mixing chilled...