Patron Tequila has announced the launch of their collaboration with Marcus Graham Project (MGP), a non-profit organization founded to help Black students find careers in the marketing and advertising industry by investing...

Patron Tequila has announced the launch of its Toast Your Real Ones campaign. The new advertisement from the iconic premium Tequila brand features real people and their real loved ones, giving a...

Patron Tequila has unveiled their first-of-its-kind Patron Virtual Gift Wrapper. Through augmented reality (AR) technology, users can create personalized, virtual bottle wrappers when gifting Tequila this holiday season. The Patron Virtual Gift Wrapper...

Patron is celebrating Day of the Dead by releasing limited-edition bottles and themed Tequila cocktails. Día de Muertos will take place on November 1 & 2, 2020 and sees families across Mexico...

Patron Tequila has announced its own virtual benefit concerts, the More Than Tequila music series. Beginning Tuesday, October 20 on Instagram Live, the iconic Tequila brand will give Black artists an opportunity...

Today, Patron announced that David Rodriguez, Director General of Patron Spirits Manufacturing Operations in Mexico, will be promoted to Master Distiller, starting immediately. For nearly 18 years, Rodriguez worked side by side...

Due to the coronavirus crisis, the sixth edition of Patron Perfectionists has been postponed until 2021. The annual cocktail competition has grown into one of the premiere events in the industry. “Postponing the...

Patron Pantry is here and it’s ready to deliver budding bartenders all the ingredients they need to make professional level cocktails. The ultra-premium Tequila brand has paired up with Amazon so that...