‘Merican Mule has launched its new seasonal can, the Fire Mule. The new canned cocktail from the Connecticut-based brand is made with Bourbon whiskey, proprietary ginger beer, and all-natural cinnamon.   Described as, “Smooth...

First he conquered music, then sportswear, then video games, then fast food, and now Travis Scott has set his sights on the drinks world with the launch of a hard seltzer dubbed...

The founders of Blue Buffalo and SoBe Beverages, the Bishop Family, have made a major investment in ‘Merican Mule, one of the fastest growing Ready to Drink canned cocktail brands. Founded in...

Olivia Culpo is now officially the creative director of Vide Beverages. The former Miss Universe also joined the canned cocktail brand as an investor along with David Adelman, CEO of Darco Capital. Vide...

Volley Tequila Seltzer has expanded its distribution to Tennessee, Georgia, and New Jersey. The award winning, ready to drink cans from husband and wife duo Christopher Wirth and Camila Soriano are also...

Molson Coors has announced the official launch of Coors Seltzer. The new hard seltzer was crafted with a mission to help save America's rivers, with every 12-pack sold restoring 500 gallons of...

Hard Rock International has launched Premium Hard Seltzer in partnership with Stewart's Enterprises. The new ready-to-drink cans will hit stores across the United States later this year. Hard Rock Premium Hard Seltzer is...

Take a sip of a Volley canned cocktail. Absent is the usual cloying sweetness, instead you’re met with sparkling Tequila and a splash of whatever juice that particular can contains. Volley is...