Beam Suntory and The Boston Beer Company have formed a ‘strategic’ partnership to create Sauza Tequila RTDs and expand hard seltzer brand Truly into the spirits sector. Sauza Tequila (owned by Beam Suntory)...

Just in time for July 4th weekend, Tanqueray has announced the nationwide launch of Tanqueray Crafted Gin Cocktails in a Can. The English gin brand range of canned cocktails were launched last...

Zamora Company has added a new apple flavor to its Cocktail 43 Fresco ready-to-drink (RTD) line. Last June, the Spanish company unveiled Cocktail 43 Fresco with two flavors, lemon and berry, as...

Cockburn’s has unveiled its own Portonic, becoming the latest brand to join the world of Port and tonic in a can. Taylor’s, Croft and Offley have all previously released their own versions...

Smirnoff has expanded its Seltzer line with the addition of a mango and passionfruit flavor. Diageo launched the brand’s hard seltzer range last June. Smirnoff Seltzer Mango and Passionfruit is made up of...

Luxardo has launched its first-ever canned cocktail line to the U.S. In 2021, Luxardo celebrates its 200th anniversary and is doing so with the expansion of its product offering to Luxardo canned...

Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked Hard Zeltzer for its Shatter Your Expectations campaign. The new campaign is made up of a series of social content that showcases...

Ellie Goulding has acquired a “significant” stake in hard seltzer brand Served. The RTD brand is produced in Herefordshire, England, where Goulding grew up. Coming in at 4% ABV,  Served is made by...