It’s no secret that we all love ready-to-drink products (RTDs), and now independent research from IWSR confirms the hype, with industry forecasters predicting that ready-to-drink products will soon outsell wine in the...

Canned cocktail brand ‘Merican Mule has launched the first and only canned cocktail variety pack on the market featuring four different spirits: Vodka, Tequila, Bourbon and Rum.  The ‘Merican Mule eight-can variety pack...

Bud Light Seltzer is celebrating the return of summer by launching a new limited-edition Bud Light Seltzer Retro Summer pack. To add to all the fun, for the first-time in the brand’s...

BKKB Ventures LLC has announced the launch of Fable, a line of four cannabis-infused cocktails. The range of drinks will be available for purchase this July in select California dispensaries, lounges and...

Following on the launch of Bacardi Real Rum Canned Cocktails last year, Bacardi Rum is expanding its range of canned cocktails with three new flavors and its first-ever variety pack. The new...

Bud Light Seltzer is introducing the new Bud Light Seltzer Iced Tea Variety Pack. The new offering follows the January addition of Bud Light Seltzer Lemonade to the brand's RTD range. The new...

Just in time for Asian American and Pacific Islander Heritage Month, Lunar is launching its new "Heritage" line of hard seltzers. The new collection is dedicated to exploring deeply authentic flavors that...

Amass has launched its first line of ready-to-drink (RTD) Hard Seltzers in three flavors, Surfer Rosso, Faerie Fizz, and Sun Sign. Amass Hard Seltzers utilize alcohol from fermented organic cane sugar plus...