Tag: Smirnoff

Smirnoff Teams Up With Karol G, Unveils Poco Pico Seltzer Pack

Smirnoff has announced it is teaming up with singer Karol G to collaborate on new projects that showcase the power of Latin culture, as well as support the brand in its longstanding...

Smirnoff Launches Raspberry Crush Vodka

Smirnoff is launching a new flavored vodka in the United Kingdom, dubbed Raspberry Crush. The new offering is set to hit shelves on July 12. Smirnoff Raspberry Crush comes in a deep red...

Smirnoff Celebrates Pride 2021 With “Color the Future” Initiative

To celebrate Pride 2021, Smirnoff is continuing its decades of support as an ally in the ongoing fight for equality and equity for the LGBTQIA+ community with the launch of the brand's...

Smirnoff Add Mango And Passionfruit To Seltzer Range

Smirnoff has expanded its Seltzer line with the addition of a mango and passionfruit flavor. Diageo launched the brand’s hard seltzer range last June. Smirnoff Seltzer Mango and Passionfruit is made up of...

Diageo World Class 2021 Goes Virtual

Smirnoff owner Diageo has announced that it will host this year’s World Class cocktail competition in a digital format. Back in December 2020, the company said that it planned to host the global...

Smirnoff Pink Lemonade Is The Stuff Of Summer Dreams

Smirnoff has unveiled a new flavored vodka for the summer of 2021, Smirnoff Pink Lemonade. The new limited-edition offering is already in stores. Bottled at 30% ABV, Smirnoff Pink Lemonade is infused with...

Smirnoff Red, White & Berry Launches “Summer of 2,021 Dreams” Promotion And Ice SMASH RTD

Smirnoff Red, White & Berry is teaming up with Anthony Anderson to give away 2,021 of the best summers gifts with epic trips and dream experiences as part of the brand's new...

Smirnoff And SideBarre Teams Up With Laverne Cox, Diane Guerrero, And Megan Rapinoe To Support Black Women Entrepreneurs

This March, Smirnoff is partnering with Black women-owned, Washington, D.C.-based fitness studio SideBarre to give adults (21+) across the United States the opportunity to attend a series of complimentary inspirational virtual bar(re)...

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