Maison Mumm has been named the official Champagne partner of the 36th America's Cup presented by Prada. Starting on March 10th, the iconic yacht race was contested on the inner Hauraki Gulf,...

Fluère Drinks has signed a sponsorship deal with Andretti United Extreme E racing team. The non-alcoholic spirits producer was purchased by Next Frontier Brands.  Next Frontier Brands and Fluère have entered into to...

The PGA Tour has announced a multi-year partnership with Maestro Dobel Tequila, which was named the first “Official Tequila of the PGA Tour and PGA Tour Champions.” Through this partnership, the iconic...

Hennessy and the National Basketball Association (NBA) have announced a global expansion of their partnership, making Hennessy the "Official Spirit of the NBA" worldwide. The multiyear agreement, which marks the league's first-ever...

The Spirit of PRO14 Rugby has launched its inaugural Coach of the Month award presented by Loch Lomond Whiskies. The accolade celebrates the excellence achieved by the winner and their team’s successes...

The Australian Open has teamed up with Grainshaker Australian Vodka. The Melbourne-based tennis tournament has reached a multi-year partnership with the Melbourne brand, naming it the Official Vodka Partner of the championships. Produced...

Tanduay is now an official partner of the Milwaukee Bucks. The Filipino Rum brand and NBA team inked a three-year partnership agreement following Tanduay's entry into the Wisconsin wines and spirits market...

Loch Lomond Whiskies has agreed to a new global partnership and sponsorship deal with PRO14 Rugby, which includes the inaugural “Rainbow Cup” featuring teams from Scotland, Ireland, Wales, Italy, and now South...