Jose Cuervo owner Becle has locked in a $150 million loan to acquire the remaining stake in the company behind Conor McGregor’s Proper No Twelve Irish whiskey. Mexico-based Becle’s acquisition of the remaining...

Casa Don Ramón has launched a cristalino tequila range, named the Tequila Don Ramón Platinium Collection. The collection removes the liquid’s color and piquancy from the spirits, resulting in a smooth taste...

Ghost Tequila has signed a national distribution agreement with Republic National Distributing Company (RNDC), immediately opening Florida, Washington, Arizona, and Michigan (in addition to the current RNDC markets of Texas, California, Louisiana,...

Sammy Hagar and Guy Fieri have added another offering to their spirits partnership, Santo Tequila Reposado. Previously, the brand launched a Blanco Tequila and a Mezquila. “Our reposado begins in the barrel using...

Deftones have teamed up with Abre Ojos to release a limited edition White Pony Tequila to celebrate the 20th anniversary of their famed album of the same name. The American band has...

The founders of super premium Tequila brand VIVIR have launched El Sueño. The new mixto agave spirits brand wants to bridge a gap in the market and support sustainable practices. El Sueño Tequila...

Four world champion boxers have teamed up with former Manhattan ADA turned boxing promoter Lisa Elovich on One With Life Organic Tequila. The team of boxers joining the brand include Teofimo Lopez, the...

Latitude Beverage has launched Tequila Zarpado. A handcrafted premium Blanco Tequila, Zarpado was created in partnership with boutique distillery Cavas de Don Max and Master Blender Dan Becherano, whose family has been...