Patron Tequila has announced its own virtual benefit concerts, the More Than Tequila music series. Beginning Tuesday, October 20 on Instagram Live, the iconic Tequila brand will give Black artists an opportunity...

Tequila Don Julio is honoring the legacy of late founder Don Julio González with a new global advertising campaign, “A Life Devoted to Tequila Making.” The largest marketing effort from the iconic...

Milagro has relaunched its ultra-premium Select Barrel Reserve Tequila, aka Milagro Select. To celebrate the makeover, the iconic spirits brand will select three individuals to have their home bars reimagined into a...

Cincoro Tequila has launched its first-ever limited edition offering, “The Number Series.” Consisting of the brand’s Añejo Tequila in a giant 1.75L format, each bottle in the series is engraved with a...

Tequila Herradura has launched a new expression, Legend. The new ultra-premium Tequila from the Brown-Forman-owned brand is a first-of-its-kind Añejo that will be a permanent addition to the company’s lineup. "At Tequila Herradura,...

1800 Tequila has teamed up with artist Okuda San Miguel on the 10th anniversary edition of its Essential 1800 Artists Series. Through the annual series, the iconic Tequila brand uses its bottle ...

Camarena Tequila is now the official Tequila of the International Champions Cup (ICC) and LaLiga North America. The three brands announced their exclusive partnership today, which will leverage the group's multi-pronged international...

Pierce Brosnan has joined Casa Don Ramon Tequila as its global spokesperson. The James Bond star will act as the face of the Mexican spirits brand and represent its Limited Edition Collection. “I...