Don Julio is bringing back its limited-edition Primavera tequila. To do so, the Diageo-owned brand has teamed up with actor Chase Stokes in an effort “to inspire everyone to chase golden moments...

Diageo has announced it has acquired 21Seeds, a flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus, and Cucumber Jalapeño. 21Seeds was...

In celebration of Hollywood's biggest night, Tequila Don Julio is partnering with the Governors Ball, the Academy of Motion Picture Arts and Sciences' official party following the 94th Oscars ceremony on March...

In late 2020, Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms launched Lobos 1707 Tequila and Mezcal with partners LeBron James, Anthony Davis, Draymond Green, and Klutch Sports Group...

Patrón Tequila is bringing modern, Mexican luxury to New York City with Residencia Patrón, a destination celebrating Mexican culture and bold innovation. The experience brings together a representation of the Patrón time-honored,...

Viva Casa has brought Tulum to Miami with the release of its new Reposado Tequila. The new offering delivers notes of honey and vanilla. Viva Casa Tulum Reposado Miami is a 100% Mexican...

Patrón tequila has teamed up with beloved Mexican racing icon Sergio "Checo" Perez. The collaboration celebrates two Mexican icons coming together, “who believe in hard work, community and innovation – and whose...

On Friday, June 17, Tequila Casa Dragones brought Jamming Sessions, the flagship cocktail competition of their Bartender Exchange Program, back to their hometown of San Miguel de Allende as an entirely reimagined experience that...