Battery Point Distillery’s First Release is a combination of small tawny, sherry, and bourbon casks finished for six months in a Charles Oates apple brandy cask and transferred to a bourbon/muscatel cask for the last month.
Launched in an initial limited batch of just 170 bottles, the whisky’s packaging was designed by international drinks design specialists Denomination. The designers elected to go with a color palette of blue, off-white and wood effect to reflect the purity and vibrancy of Tasmania’s environment, and used Stardos Stencil Font alongside the distiller’s own handwriting to emphasize its authenticity.
“So many whiskies from beyond Scotland endeavor to replicate Scotch design cues… Denomination has devised an unapologetically modern Tasmanian brand identity for Battery Point Distillery, creating real distinction,” said Lloyd Clark. “Our brand and packaging identity set us apart from competitors and will appeal to the audiences we want to attract – whisky devotees and expert bartenders.
“We’re very proud of Tasmanian whisky and think we produce the finest products in the world. Battery Point is now a true reflection of the passion and zeal that we and Jack have for this uncompromising, honest and truly special distillery.”
“Battery Point’s whisky steps away from category conventions in a big way, allowing the brand to shine,” added Rowean Curlewis, CEO of Denomination. “Unique, original and 100 per cent ownable by Battery Point, the brand asset is also very flexible and can be updated with future batch numbers and barrel blends to allow cost efficiencies and a handcrafted feel. It says we are confident yet restrained, understated yet luxurious, and use traditional methods but with contemporary flare.”
The whisky is priced at $325 AUD, and can be ordered via the brand’s official website.
In July, Lark Distillery unveiled a new single malt expression inspired by the elegance of Japanese whisky, Lark Mizunara Oak Cask. Mizunara Oak is one of the rarest and most expensive oaks in the world and the new offering from the Tasmanian whisky makers is a celebration of unique and memorable casks.