The Lost Explorer Mezcal Announces Celebrate The Earth Campaign, Partners With Voice For Nature Foundation

The Lost Explorer Mezcal Announced Celebrate The Earth Campaign, Partners With Voice For Nature Foundation

The Lost Explorer Mezcal has announced a partnership with the Voice For Nature Foundation, a global charity focused on supporting organizations and initiatives pushing beyond conventional thinking to have a sustainable impact on the planet. Working closely with stakeholders, industry experts, and the Oaxacan community, the partnership will focus on initiating and supporting industry-wide environmentally conscious practices that create measurable and meaningful impact for Oaxaca and its mezcal industry, including but not limited to the exploration of innovative product materials, regenerative agriculture, biodiversity, circular production and zero waste.

Leveraging the Voice for Nature Foundation’s global network and grassroots-to-industry approach, the partnership will create and support an open-source exchange of information and sustainability best practices by listening to and learning from experts, engaging and showcasing local Oaxacan artisans and tradespeople, building community, and supporting initiatives focused on creating a more sustainable and eco-conscious circular economy.

“The Lost Explorer Mezcal team is excited by the opportunity and driven to play our part in building a more sustainable and prosperous Oaxaca,” said Tanya Clarke, CEO of The Lost Explorer Mezcal.  “By respecting and honoring centuries old traditions and craft,  whilst also exploring the advantages of new research, modern tools and technologies, the partnership with Voice For Nature Foundation marks a key milestone in making progress towards developing more sustainable Mexican enterprise whilst protecting the artisanal craft, heritage & biodiversity of this wonderful community, which is effectively the home of mezcal.”

The Voice for Nature partnership is announced in tandem with The Lost Explorer Mezcal’s unveiling of its “Celebrate the Earth” campaign, which will feature a series of purpose-driven educational content, as well as a collection of re-imagined cocktails, such as the Earthy Paloma. The campaign will run throughout the summer months, highlighting The Lost Explorer Mezcal’s deep commitment to the sustainable production of high-quality, artisanal mezcals in a manner that benefits the local mezcal-producing community in Oaxaca, while protecting the land’s biodiversity.

Launched at the end of 2020 across Mexico, the UK and California, The Lost Explorer Mezcal was created in partnership with award-winning Maestro Mezcalero Don Fortino Ramos and his daughter Xitlali. The brand’s ongoing sustainability practices include agave waste being processed into fertilizer, solar panels installed to power the distillery, and the replanting of at least three agave plants for each one used. Additionally, each bespoke glass bottle is designed and made in Mexico from more than 50% recycled crystal scraps, that are then hand-labelled and finished with a stopper made of natural certified wood, before being sealed and stamped with biodegradable natural beeswax.

The Lost Explorer Mezcal’s three varietals – Espadín, Tobalá and Salmiana – are now available for purchase in select bars, restaurants and high-end retailers in California and on-line at mercado de mezcal, ReserveBar, or directly from The Lost Explorer website.

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