The Singleton has reopened with a new visitor center just outside Inverness. Set to welcome guests from around the world, the new attraction has been designed “with the brand’s Epicurean spirit in mind,” says a press release.
The visitor center features a newly designed distillery bar, which will serve food and drink whilst the deli will be stocked with some of the finest fare Scotland has to offer. With a grand copper-encased entrance and an industrial palette of brick, concrete, wood and copper, every aspect of the new visitor experience has been designed to make guests feel at home.
Celebrity chef and whisky lover, Tony Singh, created a special menu that pairs perfectly with The Singleton of Glen Ord Celebratory Bottling, a special edition whisky created to commemorate the opening. Born and raised in Leith, Edinburgh, Tony is an iconic Scottish restaurateur best known for using high-quality Scottish produce in an arty yet accessible style.
Tony has combined Scottish produce with his Indian roots, looking at whisky heritage and traditions that date back hundreds of years, to update classic Indian recipes that have been passed down through generations. The result of which are dishes that not only pair perfectly with the new limited-edition liquid but are also steeped in history.
“Scotland is rich with exceptional quality food and drink, and it is wonderful to see that being celebrated at the new distillery experience,” said Singh. “Scotch whisky is the country’s leading export to the world and a magnet for international tourism. It is great for Scotland to see Scotch whisky brands like The Singleton making the connection between their delicious single malt and Scotland’s rich larder of local produce.”
Located at the beginning, or end, of the NorthCoast500 – Scotland’s answer to Route 66 – The Singleton is perfectly situated to round off any visit to the Scottish Highlands.
“The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery,” said Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes. “Our £185 million pound investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries. This is just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”
The Singleton is the latest distillery and visitor experience to open as part of Diageo’s investment in whisky tourism in Scotland. Glenkinchie, Clynelish, and Cardhu distilleries have recently re-opened as part of the ambitious project which re-imagines the traditional whisky tour experience. The centerpiece of the investment program, the Johnnie Walker Princes Street global visitor attraction, opened in Edinburgh in September last year.
For more information or to book a tour, head over to the distillery’s official website.
