Truly Hard Seltzer has launched Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors to create a juice-forward hard seltzer offerings.
Available nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry. The new line can be found in colorful red packaging. Each style has only 1 gram of sugar, 100 calories and is 5% ABV, just like the rest of the Truly lineup.
Truly Punch follows on the heels of the brand’s latest additions to the hard seltzer category, Truly Lemonade, which hit shelves last year, and this year’s Truly Iced Tea Hard Seltzer. Both have grown to become the largest brand in their particular RTD categories.
“We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor,” said Casey O’Neill, Director of Product Development at The Boston Beer Company. “After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.”
VP of Truly Brand Don Lane says the goal is to reward loyal drinkers and bring new drinkers into Truly. “Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavor,” says Lane. “Truly Punch is our biggest flavor yet and arrives just in time make this highly anticipated summer even better.”
In March, Truly announced the launch of Truly Extra Hard Seltzer. The new RTD from the Boston Beer brand clocks in at 8% ABV, giving drinkers an extra kick. Truly is one of the first movers in the category to launch a higher ABV option. After its 2020 test launch received overwhelmingly positive drinker feedback, Truly Extra is now officially available nationwide in two flavors, Black Raspberry and Peach Mango.
For more information, head over to the brand’s official website.