White Claw Launches New Flavors and Higher-ABV Hard Seltzer Surge

White Claw Surge

White Claw has announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No 3 with three new flavors and White Claw Hard Seltzer Surge, which comes in at a higher ABV, 8%.  Both are crafted using a proprietary BrewPure process, with the most refreshing flavors on the market.

White Claw fans have been requesting new hard seltzer flavors and now the brand is responding with the release of White Claw Hard Seltzer Variety Pack Flavor Collection No. 3. The latest variety pack includes three new flavors: Strawberry, Pineapple and Blackberry, alongside Mango.

“Our fans have an insatiable desire for new flavors from White Claw and that’s exactly what we are delivering just in time for summer,” said John Shea, Chief Marketing Officer, White Claw® Hard Seltzer, US.

Available nationwide, White Claw Hard Seltzer Variety Pack Flavor Collection No 3 offers consumers a new way to enjoy the same gluten-free, 100 calories and 5% ABV White Claw Hard Seltzer is known for. The White Claw flavor portfolio already includes: Black Cherry, Mango, Watermelon, Tangerine, Lemon, Raspberry, Ruby Grapefruit, and Natural Lime.

Higher ABV White Claw Hard Seltzer Surge hits the market in two flavors: Blood Orange and Cranberry. At 8% alcohol in a 16 oz. can, White Claw Hard Seltzer Surge offers a higher alcohol option and the fruit flavor profiles fans expect from White Claw.

“We know some consumers are looking for a higher alcohol option from White Claw®, and that’s what White Claw Hard Seltzer Surge delivers,” said Shea.

White Claw Hard Seltzer Surge is available nationwide. To find White Claw near you, head over to the store locator.

Earlier this month, White Claw launched its first global marketing campaign, “Let’s White Claw.” The brand refers to its new set of creatives as being part of a “global platform.”

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