Diageo North America has teamed up with astrologer Aliza Kelly to launch Astral Tequila. The new super-premium tequila is crafted with 100% Blue Weber agave and “nourished by the good energy that seeps from the sun and stars to infuse cocktails with bright bursts of citrus,” says a press release. “Each time a bottle of Astral Tequila is opened, the vibrancy from the sun and stars is released anew.”
Astral Tequila uses traditional processes when it comes to making its tequila. Their milling process uses the tahona, a stone wheel which crushes the juices from the agave fibers. Those crushed fibers, or bagazo, are then used in the fermentation process to make use of more of the agave plant. This technique embraces the true character and flavor of the agave to create a complex yet smooth tequila with notes of crisp citrus, clover honey, and bright white pepper, with underlying agave and an abundance of tropical fruit.
“We’re incredibly proud to introduce Astral Tequila. Our traditional and time intensive process creates a delicious, unique Tequila, made to be enjoyed with close friends for brighter cocktails and connections,” shares Christina Choi, Senior Vice President of Tequila, Diageo North America. “We also recognize that connections go far beyond drinks at the table, which is why we’re giving back to the community through our sustainability initiative where we upcycle our spent agave fibers to make bricks that will be used to create new places for people to gather in local communities in Mexico. That’s what Astral Tequila is all about, brightening connections.”
In celebration of the launch, Astral Tequila is introducing The House of Astral, a new-to-world celestial getaway that provides guests with “an incredible experience filled with the vibrancy from the sun and stars,” says the brand. Located just outside of Joshua Tree National Park, lauded as one of the greatest dark sky locations in the country, The House of Astral is curated in partnership with acclaimed astrologer Aliza Kelly, the brand’s In-House ‘ASTRALogist’, to authentically create activities guided by the cosmos.
“There is no limit to how we can use astrology to help inform and guide our journeys and I’m thrilled to join Astral Tequila as the In-House ASTRALogist to do just that,” said Aliza Kelly. “We’re all extremely unique, but we’re also all connected by the sun and stars, and working with Astral Tequila to curate experiences like The House of Astral and select cocktail recipes best suited for each zodiac sign, are such amazing ways to circulate the goodness that we can give and receive.”
Starting today, US residents 21 and older can enter for the chance to win a getaway to The House of Astral in late September, 2022 around the Fall Equinox with up to five of their closest friends by visiting the official website.
Astral Tequila Blanco is recommended mixed into a Stellar Margarita and enjoyed with friends during “Azure Hour,” the point in the day when the sun and stars meet.
Stellar Margarita (Serves 4)
- 6 oz Astral Tequila Blanco
- 2 oz Fresh Lime Juice
- 2 oz Agave Nectar
- Top Up with Club Soda
- Garnish: Lime
- Glassware: 4 Rocks Glasses
Astral Tequila Blanco is currently available nationwide wherever spirits are sold for $34.99.
For more information, head over to Astral Tequila’s official website.